Biscuits Market Demand Increases Amid Wellness Craze
The biscuits market trend has undergone significant evolution, driven by shifting consumer preferences, innovation in ingredients, and an expanding global demand for convenient snacks. Biscuits—once considered simple baked treats—have now transformed into highly diverse products catering to different age groups, lifestyles, and nutritional requirements.
Modern consumers are drawn to options that blend indulgence with health benefits. This has given rise to protein-rich, fiber-packed, and low-sugar biscuit variants. The growing emphasis on clean-label products has also pushed manufacturers to reformulate their offerings using organic ingredients, whole grains, and natural sweeteners.
In addition to health consciousness, convenience plays a major role. On-the-go lifestyles have increased the demand for portable snack options, and biscuits perfectly fit this criterion. Packaging innovations like resealable pouches and portion-control packs further enhance the appeal.
Globally, the market is segmented by type (sweet, savory, filled, crackers), ingredients (oats, wheat, multigrain), and distribution channels (supermarkets, online, specialty stores). Among these, sweet biscuits continue to dominate shelves, while innovation in savory and functional biscuit categories has opened up new opportunities.